Pagina Personale

Antonella Zucchella



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Curriculum vitae


Antonella Zucchella is professor of Marketing at the University of Pavia in Italy and visiting Research Scholar at Anglia Ruskin University in Cambridge, UK. She is also visiting professor of International Marketing at the University of Strasbourg in France. She is member of the Italian Academy of Management, of the Academy of International Business and of the European International Business Association. Her research interests are in international business, marketing and international entrepreneurship, small business management and entrepreneurship, global value chains and technological innovation. She published in International Business review, Management International Review, Journal of World Business, Journal of Institutional Economics. She is also author of several books, like “International Entrepreneurship” published by Palgrave and “Business Models for Life Sciences” by Routledge. She has been twice awarded for the best paper in the International Business conference AIB-UK and best paper of the track at EIBA conference 2016. She has been keynote speaker in several international conferences, like the International Business conference in Vaasa University (every two years), the Clustering conference in Valencia 2017, the Cadiz University conference on Entrepreneurship 2016, the McGill Conference on International Entrepreneurship 2017.

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